How to Make a QR Code for a Link in Mobile Marketing

QR Codes: A Simple yet Effective Tool for Sharing Website Links – Here’s how to make your own

Quick Response (QR) codes are gaining a lot of traction in the world of mobile marketing. These codes are scannable images that can be easily read by smartphone cameras, and they contain links to websites, product details, and other types of online content. In this article, we will provide you with step-by-step instructions for creating your own QR codes for your website or online content, as well as tips for using them effectively in your marketing campaigns.

The Beginner’s Guide to Creating QR Codes for Your Website or Online Content

Before we dive into the instructions, let’s first understand what QR codes are and their functionality. QR codes were first developed in Japan for use in the automotive industry but they have since evolved to be used in mobile marketing. These codes are essentially a type of barcode that can be scanned by a smartphone camera, and they usually contain a link to a website or other online content.

There are several benefits of using QR codes for website links. Firstly, they make it easy for mobile device users to access the information you want to share with them. Secondly, QR codes help to facilitate engagement with your audience as they intrigue people and appear to be unique. Lastly, they can be easily integrated into your marketing campaigns, both online and offline.

QR codes have several common uses in marketing, such as linking to product information or promotions, prompting purchases, or encouraging users to follow your social media accounts. Even big brands such as McDonald’s, Coca-Cola, and Nike have included QR codes in their marketing campaigns over the years.

Here are a few examples of brands that have used QR codes in their marketing campaigns:

  • Starbucks placed QR codes on cups to offer a chance to win a trip to Costa Rica
  • Macy’s used QR codes on their billboards to offer exclusive discounts to customers
  • Toyota implemented QR codes on their cars’ windows to help customers quickly access car details and features

Now that you know the benefits and uses of QR codes in marketing, let’s move on and provide step-by-step instructions on how to create your own QR code.

Step-by-Step Instructions for Making a QR Code Link for Better Mobile Marketing

Creating a QR code is relatively simple, and you do not need any specialized equipment or programming skills. You can easily create one online using an online QR code generator that we will explain in the following steps:

#1 Materials required

The only item you need to create a QR code is your device and an internet connection. You can use your mobile phone, computer, or tablet to generate QR codes online.

#2 Instructions for creating your own QR code

  • First, find an online QR code generator. Several websites offer QR code generation services such as QRCode Monkey, QR Code Generator, and Beaconstac.
  • Next, determine which type of QR code you want to generate. The most common one is a website link, which includes a URL to your website. Then enter the website link you want to share and click on the create code button.
  • Preview your QR code on the next screen and ensure that it works by testing it with your smartphone device camera. Make sure the QR code is reading accurately and takes the user to an accurate site or page.
  • Lastly, download your QR code and start sharing it!

It is crucial to test your QR code before sharing it with your audience to ensure that it works correctly and takes users to the intended destination.

You might also want to customize the appearance of your QR code to make it more visually appealing. You can add your brand colors, a logo, or a background image, as long as it does not interfere with the QR code’s readability. Several websites offer this customization service, including QR Code Generator and QR Code Monkey.

After creating, it is time to share your new QR code with your audience. You can put it on flyers, business cards, or social media platforms to maximize the audience reach.

QR Codes: A Simple yet Effective Tool for Sharing Website Links – Here’s how to make your own

In addition to their use in marketing, QR codes can also be used to share website links. This is where using QR codes in mobile marketing campaigns is essential. Here are some of the benefits of using QR codes to share website links:

  • QR codes provide a fast, easy, and convenient way for users to access your website.
  • They make it easier for users to share your website with others.
  • QR codes allow users to access your website or other online content, even when they are offline.
  • Using QR codes can also help you track user behavior and the effectiveness of your marketing campaign.

There are several advantages that QR codes have over other mobile marketing techniques like SMS or email marketing. For one, QR codes offer a more interactive and personalized experience for users. Also, QR codes can include much more data compared to other mobile marketing techniques.

Here are some tips for using QR codes in your marketing campaigns and strategies for making them more effective:

  • Make sure to place QR codes where your target audience will see them. This can be on flyers, posters, social media ads, and more.
  • Ensure that your QR code leads users to a mobile-friendly landing page.
  • Use clear calls-to-action to prompt users to scan the QR code.
  • Monitor and track your QR code’s performance regularly and make adjustments as necessary.

Getting Started with QR Codes: How to Create Scan-able Links for your Business or Personal Brand

QR codes can also be used in both business and personal branding. You can customize your QR code to fit your brand’s needs, such as adding your brand colors, logo, or other branding elements. Here are some examples of how different businesses have incorporated QR codes into their marketing campaigns:

  • The New York Times added QR codes to their print advertisements for readers to be taken straight to the article’s online page.
  • Ralph Lauren incorporated QR codes into their flagship store windows, linking to exclusive video content and an online store.
  • L’Oreal used QR codes in their product packaging, linking customers to videos on how to use the products effectively.

Here are some tips for using QR codes to promote your brand and make it more recognizable:

  • Be creative with your QR codes. Add a visual element to it that encourages audiences to scan it.
  • Use QR codes to collect customer information, such as email addresses or phone numbers, which you could then use in future marketing campaigns.
  • Promote your QR codes on social media platforms to increase their visibility.
  • Use different QR codes for different marketing campaigns. This will help you track the performance of each campaign and make informed decisions about future campaigns.

DIY QR Codes: How to Quickly Make Your Own Scannable Links for Your Next Marketing Campaign

While you can use online QR code generators to create your QR codes, creating them in-house can save you time and money. If you have the right software, you can create professional-quality QR codes in minutes. Here is how:

There are several templates, tools, and software available online that you can use to create QR codes, such as Adobe Photoshop, QR Maker, or QR Code Monkey.

Here are some tips for customizing QR codes to make them more effective in your marketing campaigns:

  • Use color, different shapes or make the code interesting in order to catch reader attention.
  • Experiment with different designs to make your QR code stand out from the competition.
  • Use high-quality images and clear text to make the QR code readable and clear to readers.
  • Test your QR code to ensure that it works correctly and leads to the intended link.

Finally, QR codes can be used to promote events and campaigns. For example, you can create a QR code that links to a promotional video for your upcoming event. You could use a QR code as an invitation to encourage people to RSVP or buy tickets for the event.


In conclusion, QR codes are a simple yet effective tool for sharing website links and promoting your business or personal brand. You can easily create them using online QR code generators or software. These codes provide a fast and easy way for mobile device users to access your website, product information, social media pages, and other online content. Use the tips and strategies in this article to create effective QR codes that will help you engage your audience and drive more traffic to your website.

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