I. Introduction
Have you ever tried to visit a Crumbl store on a Sunday and been disappointed to find it closed? Crumbl, the innovative cookie chain that has taken the world by storm with its mouth-watering flavors, has a peculiar way of doing business. While most restaurants and fast-food chains work seven days a week, Crumbl is closed on Sundays. In this article, we will explore the reasons behind this non-traditional approach to business and uncover the impact it has had on the company’s employees, customers, and overall strategy. We will also touch on the religious, market, community, and cultural aspects that make Crumbl an exceptional brand.
II. The Religious Aspect
One of the most obvious reasons why Crumbl is closed on Sundays is because of religious beliefs. The company’s founders, Sawyer Hemsley and Jason McGowan, are members of The Church of Jesus Christ of Latter-day Saints, which practices Sabbath Day observance. This means that members of the church refrain from work on Sundays to dedicate the day to rest, family, and worship. While it is not clear if all Crumbl employees are members of the LDS Church, the founders’ religious convictions have influenced the decision to close on Sundays. According to an interview with Forbes, McGowan admitted that closing on Sundays was “a difficult decision” but added “there are things more important than business.”
The impact on business is undoubtedly significant. Sunday is typically one of the busiest days of the week for restaurants and other food establishments. By choosing to close on Sundays, Crumbl misses out on a considerable revenue stream that could help the company grow and expand. However, the founders’ belief in honoring the Sabbath Day is just as crucial to them as growing a successful business.
III. Employee Benefits
Despite the potential impact on business, Crumbl’s decision to close on Sundays benefits the company’s employees. By giving employees a day off for rest, family, and worship, Crumbl employees can achieve better work-life balance. Studies have shown that better work-life balance leads to higher job satisfaction, lower stress levels, and increased productivity. As a result, Crumbl employees are likely to be more engaged and motivated when they return to work on Mondays. This, in turn, can help the company boost morale, reduce employee turnover, and attract more talent.
IV. Customer Perspective
From a customer perspective, it’s easy to see why some people might prefer a business that is open on Sundays. With many people’s busy schedules, Sunday is often the only day of the week when they have some free time to dine out or grab a quick dessert. However, others appreciate the idea of a company that takes a day off to honor religious beliefs or give employees a chance to rest. Crumbl is known for its creative and ever-changing flavors, which have cultivated a fan base that is incredibly loyal and passionate. For these customers, waiting until Monday to indulge in their favorite cookies is a small sacrifice to make.
V. Business Strategy
From a business strategy standpoint, Crumbl’s decision to close on Sundays might seem risky. After all, Sunday is a significant revenue day for most restaurants. However, there are also advantages to closing on Sundays. For example, Crumbl can use the day to prepare for the upcoming week or conduct necessary maintenance that would otherwise disrupt business operations. Additionally, closing on Sundays creates a sense of exclusivity and desirability that can elevate the brand’s perception in the eyes of customers. By presenting itself as a high-quality and rare treat, Crumbl can charge a premium for its products and increase demand.
VI. Market Trends
Crumbl is not the only business that has chosen to close on Sundays. Other successful companies that observe Sabbath Day observance include Chick-fil-A, Hobby Lobby, and Nordstrom. While religious beliefs are the main driving force behind some of these decisions, other companies have taken similar steps in response to changing consumer preferences and market dynamics. For example, some companies have closed on Sundays to save on labor or reduce the impact on the environment. In some cases, closing on Sundays has even resulted in increased demand and sales.
VII. Community Involvement
One of the most notable advantages of Crumbl being closed on Sundays is the company’s ability to give back to the community. In addition to facilitating volunteer opportunities for employees, Crumbl has a weekly program where it donates a portion of its proceeds to a different charity. This initiative has helped Crumbl build a reputation as a socially responsible and community-oriented brand, which has attracted many customers who care about making a positive impact.
VIII. Company Culture
Crumbl’s decision to close on Sundays aligns perfectly with the company’s values and overall culture. The brand is known for being innovative, quirky, and unapologetically different. Closing on Sundays is just another way that Crumbl sets itself apart from the competition and creates a unique experience for customers. By valuing employees’ well-being, giving back to the community, and sticking to its religious convictions, Crumbl has built a strong and loyal following that has propelled the brand to success.
IX. Conclusion
In conclusion, Crumbl’s decision to close on Sundays might seem unusual at first, but it’s a move that has benefited the company in many ways. By balancing religious beliefs, employee well-being, customer preferences, and business strategy, Crumbl has managed to create a brand that is wildly successful and unique. For businesses considering closing on Sundays, it’s essential to consider all the potential benefits and drawbacks carefully. While it might not work for every brand or industry, closing on Sundays can be an effective way to differentiate oneself, foster company culture, and give back to the community.