Why Amazon opted for the color yellow for its smart speaker Alexa? This article gives insights into the psychology of color and how Amazon uses it as a marketing tool to differentiate its product. Explore the meaning behind the yellow ring on your Alexa device, how it portrays Alexa’s warmth, joy, and creativity while also serving multiple functions. Discover the evolution of Alexa’s colors over time and understand the importance of color psychology in smart speaker design.