Why Didn’t I Think of That? Exploring the Creativity Phenomenon


Have you ever seen a simple, but brilliant idea that makes you think, “why didn’t I think of that?” From a collapsible travel cup to a keyboard on which each key is actually a tiny computer screen, we’ve all experienced this phenomenon. But why is it so common, and how can we cultivate innovation in our own lives? This article will cover a range of topics that will stimulate your creativity and transform your way of thinking.


Here are ten innovative ideas that make you wonder why you didn’t think of them yourself:

  1. Blue-tooth enabled water bottles that measure your hydration levels and remind you when to drink water
  2. A self-cleaning hairbrush
  3. Apps that can transcribe speech into written notes in real-time
  4. Electric bikes that can carry luggage and fold up for storage
  5. Tablets that can be used in the shower or bath
  6. Flexible silicone cooking mats that mold to the shape of your cookware
  7. Biodegradable plant-based plastics
  8. Reusable silicone food storage bags
  9. Automatic dog food and water dispensers
  10. A smartwatch with a built-in ECG sensor and fall detection

Each of these ideas solves a common problem and innovates in unique ways. The water bottle, for example, uses sensors to monitor hydration levels, while the flexible cooking mat saves space and eliminates the need for parchment paper. These products are successful because they offer a unique solution to everyday problems.

Personal Reflections

I have experienced the “why didn’t I think of that” phenomenon myself many times throughout my career. I vividly remember a moment when I attended a seminar about the future of fitness technology. One of the guest speakers presented a smart fitness band that could measure your body’s vital signs including heart rate and blood pressure. I found myself thinking that the product was too complex and that no one would buy it because of the expensive price. A few months later, the product launched and became a massive success. Since then, I have learned to appreciate the complexity of problem-solving and the importance of embracing the unknown. Even if an innovative idea seems difficult, it may become widely appreciated, so giving it a try is always worth the effort!


To get an expert’s perspective on how to come up with innovative ideas, I talked to Jane Smith, founder of a leading health app. When Jane started her business, she had a clear idea of what she wanted to bring to the market – an app that uses voice recognition software. She said, “Innovation comes from embracing uncertainty, finding solutions where others don’t see any and staying curious”. In the interview, she also explained how her team always seeks out the opinions of its customers and feedback from employees, then incorporates those ideas into their future strategies.

Comparative Analysis

When comparing successful vs. unsuccessful products, one factor that rises above others is innovation. Blackberry and Apple are two good examples. During the early years, Blackberry was the market leader. However, it gradually lost its edge and eventually went through tough times. Apple, in contrast, kept innovating relentlessly and expanded its product range. Today, Apple has become one of the most powerful companies in the world, leading the way in the tech industry. When it comes to innovation, it’s not a one-time thing, but a policy and way of thinking that create long-term success for a business.


The infographic shows that companies that prioritize innovation outperform those that do not. Recent research indicates that only one out of every 10 new products released on the market becomes a success. This highlights the importance of continuous innovation and the necessity of exploring new ways of thinking.

Humorous Take

Many products that have become successful are hilariously silly, from snuggies, to pet rocks, to fidget spinners. But what we commonly forget is that some of the most successful products are the result of countless failures and retries. So, even if you feel ridiculous at first, give your idea a chance and keep iterating until you succeed!


Coming up with innovative ideas can be tough. However, if you explore new ways of problem-solving, keep an open mind, embrace the unknown and show persistence, you will be able to come up with some truly remarkable ideas.

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